Planned total expenditure this Mother’s Day is expected to be $28.1B, and with 44% of consumers looking for a gift that is “unique or different,” no products are off the table.
Did you know that Mother’s Day is the second biggest gift-giving holiday after Christmas and is the third-largest retail event of the year? I will be the first to say I did not (sorry Moms…).
When I take a minute – nay, a second – to think about it, I realize we don’t deserve moms. So it’s the least we can do to hook ‘em up once a year.
According to the National Retail Federation, shoppers plan to spend $220.48 on average, which is $16 more than they planned to spend last year and the highest in the survey’s history. They also found that 29% of consumers will look to retailers for Mother’s Day gift inspiration in 2021. Since 2020 felt like a fever dream, what are moms even into now? Yankee Candle hand sanitizer and vitamins? This is why we need your help!
So even if you don’t sell a more obvious M-Day gift like jewelry or greeting cards (which remain popular choices), it doesn’t mean you can’t get in on the action.
Getting into Amazon’s Gift Shop would be amazing, but you can also use that page to generate some great ideas for popular products.
Otherwise here are some relatively low-lift ways to make your products pop for Mother’s Day:
- Optimize for SEO traffic. Update your listings with high-performing, top-of-the-funnel keywords like “Mother’s Day gift” or “gift for mom.”
- Strike a deal. Customers are searching for the perfect gift, but if they’re unsure or shopping last minute, a little discount could push them over the edge and into your product.
- Create a new ad campaign. Okay so this one is more like medium-lift, but advertising does work. Try building a new ad campaign thinking about who might be best suited for your product because moms come in all shapes and sizes: sisters, grandmothers, friends, cousins, pet-moms, etc.
Let consumers give the gift of your product for Mother’s Day and make it easier for moms to pick a favorite kid this year! Because your business deserves it, and so do all moms everywhere.
