In 2020, Amazon Prime Day sales increased by ~45.2 percent YoY, and total sales amounted to $10.4 billion
While the official Prime Day date is TBA, it’s likely to hit in June. For those of you who don’t know when June is…IT’S PRETTY FREAKING SOON.
So go collect your ducks because I’m about to help you get them in a GD row.
First off, in case you need convincing that this is the year of all years to not miss out, allow JungleScout to educate you:
- 42% of US consumers plan to shop on Prime Day 2021, and another 32% say they might participate. Once that FOMO kicks in though, look out…
- After going through all variations of financial ringers during the pandemic, 75% are looking for ways to save money.
Next up, mark your calendars for FBA inventory cut-off deadlines. Amazon is not interested in dealing with OOS, so get your product delivered on time. For the US and Canada warehouses, that would be May 31st.
Now that your inventory is in, time to go to war….a CPC bidding war that is. Helium10’s big finding from 2020’s event was that being aggressive pays off. Those willing to up their CPC by just 9% over the previous week saw a 244% increase in sales.
You’re up, marketing strategy! According to Ecomdash’s countdown-esque checklist, we’re about 1-2 months out, which means you should consider finalizing:
- Product image and video updates
- SEO updates for product pages
- Email marketing campaigns
- Google Ads or paid social media ads
- And more! (See the link above.)
And then Prime Day comes and goes and you’re done…NOT.
Keep on pushing because there is higher category search volume in the two weeks after Prime Day than in the two weeks before.
So it boils down to making sure your product is as ready as it can be to get into the Coliseum that is Prime Day and stand out as a champ.
And at the very least you can just wait two weeks and hit them over the head with a chair!
