In 2020, Amazon Prime Day sales increased by ~45.2 percent YoY, and total sales amounted to $10.4 billion

Planned total expenditure this Mother’s Day is expected to be $28.1B, and with 44% of consumers looking for a gift that is “unique or different,” no products are off the table.

A great email strategy can 5x your conversions, so it’s a big deal that you can target buyers with a Brand Registry account.