Leverage Amazon Attribution to drive traffic and optimize your customer’s path-to-purchase
Around 50% of all product searches start on Amazon. Take that, Jeeves!
However, customers find your product in lots of different ways. They might have seen you on TikTok, or found you on YouTube; they might have even heard about your product at a cousin’s bar mitzvah (you’re a man now, Jacob!).
So how can sellers capitalize on the avenues that are bringing people to their products? Well, the not-dumb ones use Amazon Attribution.
Amazon Attribution is a free tool offered to brand-registered sellers via Amazon Advertising to measure the ROI of their display, search, social, video media, and email marketing. It provides sellers and vendors with a better understanding of which non-Amazon marketing channels work best for their business.
(Because you should probably be throwing more advertising money at things like Facebook, rather than bar mitzvahs in general…Better ROI. Sorry, Jacob.)
Use keywords to track your product’s click rate, and optimize your shop so you don’t get lost in the sea of other stores that also sell fidget toys and high-waisted yoga pants.
Why should you care? Amazon has over 9.7 million active sellers as of 2021, which means people have more options than they can sort through. With Attribution, you can drive traffic to you while cutting out unnecessary costs spent on ineffective advertising.
Since Amazon Advertising’s tools are free, it’s almost like you’re getting paid to make your business better. Wins all around!
Especially for you, Jacob (please mention how much you love my Amazon products during your speech).
