How can you take advantage of the 25% of consumers who use their smart speaker for purchasing?
Today, smart speakers are our personal genies: we are Aladdin, and we ain’t never had a friend like this.
Voice commerce, or speaking to your device in order to buy goods online rather than in a store, is allowing customers to get what they need by simply saying “Alexa, buy burritos,” or ”“Alexa, order more toilet paper” or “Alexa, cancel my date.”
It seems all demographics love shopping this way. While Millennials and GenXers are the largest groups of users, Nana’s and Poppa’s are also getting in on the action, with 12% of voice assistant users in 2020 being over 65. The letters on the computer were too small anyway.
A research study found that voice commerce will grow to reach $80 billion per year by 2023 – great news for internet-based companies!
Loup Ventures predicts that 75% of households will have a smart speaker by 2025. And with more people buying online due to the pandemic, this is the perfect time to make your product be best friends forever with Alexa.
And we know there are many voice assistants out there, but Alexa is the Queen Bee. She receives 53% of all voice commands, so make sure your page is optimized for her.
Voice commerce expands your target group and makes purchasing easier for consumers…but shockingly not everyone is taking advantage of this yet: only 62% of marketers take voice search into account. That means that soon, this area of marketing is going to get competitive.
So get competitive! Here are some tips to start optimizing your product listings for voice search:
- Use Amazon’s free A+ Content to make sure your product description is detailed.
- Aim for the Amazon’s Choice Badge.
- Keep your prices competitive and in stock. Amazon won’t pick your product in a voice search if things are out of stock or if a customer can get it cheaper elsewhere.
- Use keywords well, and when possible use long-tail keywords.
Follow these tips and pretty soon your product will be getting a shout out from everyone!
