40% of customers are likely to repeat purchases from sellers with premium packaging
The movie Legally Blonde taught us all that a first impression can make or break you; and if Elle Woods sold FBA, she would absolutely crush – because she knows the power of packaging.
If customers order products that arrive in premium packaging, they are 40% more likely to buy again from that same seller. For online businesses, shipping and fulfillment are the means of connection: together they deliver your whole store’s vibe through the mail and make customers feel special.
A scientific study found that attractive packaging makes us more likely to make an impulse buy, represses our reflective brain, and stimulates the reward seeking centers. Translation: cute packaging tricks our brains into spending more money! Science is truly amazing.
It only takes consumers 50 milliseconds to formulate an opinion about a brand, and your packaging is what they see first.
Van Leeuwen Ice Cream is one company that nailed it. It rebranded, made its packaging snap-worthy, got Insta-famous, and was rewarded with a 50% increase in sales.
Unboxing videos are a weird, wonderful and incredibly popular trend. And they are not just product testimonials; they are about the actual box the stuff comes in.
Packaging matters.
If you are thinking about making packaging changes, make sure you check Amazon’s packaging and prep requirements.
Tips for memorable, Elle Woods-approved packaging:
- Opt for custom boxes. Use tools like Packwire, East Coast Packaging, or Fantastapack to make your boxes look photo-worthy!
- Create packaging inserts like a business/company card or a handwritten thank you note. (Check out Jungle Scout’s do’s and don’ts of product inserts here.)
- Get inspired by other brands’ creative packaging.
- Use stickers, tape, and tissue paper to give your product a real Christmas-morning vibe.
Packaging is your customer’s first impression, so be like Elle Woods and “bend and snap” the crap out of your package.
