Influencers are Changing the Way Products Are Marketed
After years and soul-searching and reading “What Color is Your Parachute?” I have finally decided what I want to be when I grow up.
The answer is, “Influencer.”
These people (and also animals; I would buy anything this guy is selling) are making $30,000-$100,000 a year sitting on beaches being “hot” and sometimes doing dangerous stunts just to feature certain products.
The popularity of influencers is growing – and so are the businesses that use them. Finding the right influencer for your market could mean stacks on stacks (industry term) for you and your business. In fact, every dollar a company spends on influencer marketing generates $18 in publicity value. That’s serious ROI.
As someone who follows many influencers, I do find myself trusting a product more once someone I “know” has recommended it. And I’m not alone; eight out of every ten consumers have purchased something after having seen it as a recommendation by an influencer.
With more than 97% of companies looking towards Instagram in 2021, there are more influencers out there than the household names (Kylie, call us back!). Lots of new influencers start small, using simple products to put their best foot forward on the internet. Snag these guys up when you have the chance – the influencer market is growing exponentially. Data shows that by 2022, brands will be spending up to $15 billion on influencer marketing.
Humble brag, I personally have a ring light just for work Zoom calls and I look like a damn swan, hand to god. As a proud #unfluencer, I am available for all your product needs, when that light hits just right. But if it can’t be me, it’s important to realize there is a right and wrong way of doing this. If you are planning on using or becoming an influencer, make sure you know the rules.
Also, don’t do this garbage.
