Contextually aligned ads drive a 93% increase in brand awareness.
A study of eBay ads found that digital brand search ad effectiveness is overestimated up to 4,100%. Facebook isn’t looking much better at 4000%.
So just how effective is your marketing strategy? Turns out there might be a cheaper, more effective approach using contextual alignment.
This marketing method uses a contextual advertising system which scans the text of a website for keywords and returns advertisements to the webpage based on those keywords and surrounding content.
Instead of advertising to your existing customer base, with contextual alignment you can start fishing with dynamite and wrangle in new customers on a broader range. 4.1% of consumers are more likely to consider a brand that has contextually aligned ads, so if you build it, they will come.
So while you aren’t relying as much on individual data to personalize and hone in on people like the creepy guy at the bar, your product will be presented as a relevant ad that can drive people from one site directly to your store.
Companies like Oreo and WestJet have seen great success using this type of marketing. During the Sochi Olympics The Sports Den improved their CTR from 2.6 percent to 7.78%.
- Maximize your reach by creating as many keywords as you can think of. Relevant ones, that is, not like a potato skins recipe for your folding chair listing.
- Figure out what category your product falls into and get specific. You don’t just sell chandeliers. You sell artisanal ceiling accessories for fancy homes.
- Head over to Helium10 and let someone else do the heavy lifting!
So if saving money to make a bigger profit sounds like an appealing prospect, contextually aligning your product is the way to go. And if you hate profits, quit!
