Give your product description an A+ and increase sales by 20%
We’ve all been told that we should write product descriptions that are descriptive, keyword-rich, and detailed. But that often means they’re long, cluttered and clunky.
Moreover, they don’t convert. So take a leaf out of Marie Kondo’s book and let go of that shit – because it certainly is not bringing anyone joy.
Your product description matters, and consumers don’t have time to read a rough draft of your novel.
Amazon offers A+ Content to help brand-registered third-party sellers and all vendors design their product descriptions with images and rich unique text. It can help raise your ranking on the Amazon Search Engine Results Page (SERPS) and make your product look like Lady Gaga on the red carpet.
It allows your customers to experience your product without actually seeing/touching/tasting it, and potentially feature any other products your brand might be offering.
You have to be approved as brand owners through the Amazon Brand Registry process, and it takes a bit of time to put it all together, but I mean, increasing my conversion rate 3%-10%…for free? Yes please.
Vendors can get access to a premium option, but it’s not free (to the tune of $250,000-$500,000 a year), and you usually have to be invited in by a vendor manager. #expensive #exclusive. Don’t worry, Fyre Festival was too, yet here we are.
A+ Content Basic can boost your sales by an average of 5.6%, and Premium A+ can boost them by 20.2%. Win/win.
When writing your product descriptions, keep these things in mind:
- SEO Value – get those keywords in there so your shit can get searched.
- Word count – because fellah, size matters.
- Bullet points – because you see how effective it is right now, don’t you? Gotcha.
