Everything you need to know and copy from a first-ever Amazon listing competition.
What happens when you turn selling on Amazon into a sport? You get PickFu teaming up with Helium10 to invent and host The Amazing Listing.
The Amazing Listing was a competition in which four ecommerce/Amazon selling agencies (Kenji ROI, Prime Label Studios, Share It Studio, and ZonPhoto) were challenged to reinvent everything we know about an Amazon listing and see what happens. Judges considered both creativity and execution across photography, graphic design, copywriting, and video categories.
Unsure if it was a full contact sport or if there was a live audience in attendance.
So who won, and more importantly how the heck did they win?!
I read through Helium10’s official summary and here’s the quick FBA Geek version:
- First is the worst, second is the best. Amazon has some strict guidelines when it comes to your main image. Soooo test some boundaries when it comes to your secondary main image. Amazon appropriate in the streets, freak in the second image sheets.
- KISS: Keep It Simple, Stupid. The reality is shoppers are busy (lazy?) and don’t have the time or energy to read your overcrowded infographic. Simplify any visual messaging.
- Do your homework. While you may be a genius, you’re probably not. Don’t take it personally! Instead, do a little recon to make sure your copywriting resonates with shoppers. Check here for more help with words!
- Put money where your video mouth is. Fact: videos are expensive. Also fact: Videos are worth it. Don’t be cheap or you’ll inevitably sacrifice quality, and then everything will just be a moo point. So revise, reshoot, redo, re-anything as needed until you have exactly what you want.
There you have it. Keep it simple, keep it sweet, and maybe pick up a bottle of gatorade to dump over your head – because you’re ready to become the MVP of FBA!
