Travel is coming back in force, reopening some popular categories. Here’s what you need to know
Spring is here, and travel is back; I can tell because Target’s bathing suit section is already stressing me out.
With these red-hot stimmies burning holes in our pockets and airline stocks on the rise, consumers are booking travel and buying the gear that goes with it. Spring break, baby!
In 2020, the U.S. travel economy lost $492 billion dollars due to pandemic travel bans, but now consumers are chompin’ at the travel bit. Tour Operator Intrepid Travel saw a 31% increase in web traffic over the summer, and one third of a recent group polled said they have already booked trips for this year. The other two thirds are still waiting on those stimmy checks.
I have seen a lot of websites advertising neck pillows and airplane seat-cleaning kits (because you know they’ll put you next to a cougher, or a farter that coughs to hide his farts). Clearly retailers are capitalizing on this travel bug, as opposed to last year’s travel “bug.”
Although the “Luggage and Travel Gear” product category on Amazon can get as much play as other categories, it has an average profit margin of 22%, which means more bang for your buck in a less saturated market area.
Jungle Scout did a study and found 5 FBA travel products you should sell on Amazon. Believe me, the numbers will knock your travel socks off.
Some things to keep in mind as you dangle tantalizing travel goods in front of shoppers:
- Determine your target audience (Gen Z and Millennials are your biggest spenders on travel, spending an average of $3,500 per trip and taking an average of 35 and 39 days of vacation a year, respectively).
- Check out what is trending on Amazon in Luggage and Travel Gear.
- Review Amazon’s fees for things like referrals, storage, and fulfillment. Helium10 has a handy Profitability Calculator that will give you an idea of your profits including fees.
Follow these tips and you’ll soon be buying a window AND an aisle seat! Take THAT weirdo who bought the middle seat!
