Amazon is building on its network of connected devices to take on technologies like Apple’s new AirTags.
Amazon and Apple have always gone head-to-head when it comes to proprietary technology.
Kindle versus iPad.
Alexa verus Siri.
Amazon Fire TV versus Apple TV.
Hot, humid climates versus doctor repellant.
The latest installment in this war comes in the form of tracking technology: Tile vs. AirTags.
What is this technology? It is simply the ability to attach a tiny device to something like your keys or wallet, and then use bluetooth and satellites to locate the item when you inevitably lose it.
Some of you may be asking yourselves, “didn’t Tile invent this s*** a hundred years ago?” And you would be right (give or take a few years).
Well, Apple finally dropped its response to Tile’s tracking tech. This was bad news for Tile, who tattled on Apple for unfair competition. Sounds like someone forgot the old saying, “snitches get competiches,” or something.
But Amazon is a fighter, and a partnership with Tile would be the perfect way to challenge Apple’s status as the top dog in connected devices. Hence was born: the Tile and Amazon love story.
You can read more about this relationship in the links above, but for now, allow me to share a couple ways you can capitalize on this drama.
- Enter the accessories market. As more and more buzz comes out about how awesome both AirTags and Tile products are, now is the time to accessorize (like these guys!). Think cases, keychains, pet collars.
- Keep an eye on keywords. As Amazon goes all in on Tile partnership, you may be able to update your product description to take advantage of high-volume search terms. Consider this if your product is something consumers want to track, is small, and easily lose-able.
Now… Where the hell did I put my keys?
