54% of shoppers have bought things that they first heard about on social media, and Amazon is getting in on the action with Amazon Posts.
I mostly use Instagram to check if my exes are watching my stories; meanwhile also on Instagram, 21% of shoppers are starting their product searches. Social media is a game changer for selling stuff, and Amazon has decided to create its own platform for ecommerce sellers.
Amazon Posts is still in beta testing, but this “browse, discover, shop” experience lets shoppers scroll through a feed of photos and posts about products and allows them to follow brands they like. It’s like window shopping without all that pesky walking!
Sellers can post as much as they want – and it is absolutely free. It’s also super easy to reuse images and posts that already exist in their other social media listings!
Amazon will display your posts in four locations: Product Details Page, Related Product Feed, Category Feed, and Brand Feed. When a consumer clicks on a post, they are directed to the product detail page, which will also give them additional information about your brand and other products you might have. This is especially awesome if you sell complementary items like peanut butter and jelly, or oil-based face paint and JNCO jeans.
Once your posts are up, you can track performance by viewing the clicks and clickthrough rates here. So you can be the overbearing parent your product needs to make sure no one calls it ugly or unpopular.
Right now this platform is only available for sellers registered in Amazon Brand Registry, vendors, and agencies representing vendors – and it is ONLY available in the US.
If you are included in those groups, start posting. Let’s face it, you are already scrolling through your phone on every bad date you go on, so why not make that scroll time productive!
Tips for Amazon Posting:
- Use high quality images. Get rid of that filter you use to take pics of your junk and invest in some lights! Better quality = better sales odds.
- Keep your captions short and sweet, and use tags that will set them apart from the competition.
- Show your products in action. Let shoppers know how to use the item in real life. At the very least, you could see less returns from customers that “don’t get it.” Probably older customers. Gotta love them olds.
