Your average email open rate should be between 15-25%. Are you getting your fix of customer clicks?
Emails are great. Truly, all meetings should just be emails.
Until recently, FBA sellers could not contact their customers via email, but now through Manage Your Customer Engagement, or MYCE, you can market directly to brand-loyal customers that follow your page. (To learn more about MYCE, check out Eric’s hot take here.)
Whether you are enrolled in Brand Registry or not, you should still be collecting those emails because a great email campaign can 5X your conversions.
If you build it, they will come. But how can you build a list when Amazon won’t let you peek at their little black book?
You have to get eyes on your product through external sources of traffic like Facebook ads, TikTok, YouTube, Instagram, and most importantly, through your own brand’s website (because you know, Gen-z and their stuff).
Then offer potential customers a trade: their email addresses in exchange for whatever you can give…a 10% off coupon, promise of more information, or your first-born child.
Once you’ve got the emails, segment them based on things like purchase history, source, interests, and active/inactive status.
Make sure your email is focused on only one thing whether it’s asking for a review, introducing a new product, or checking in on your first-born. If you want results, keep it quick and to the point.
Then just start testing things out to see what gets your open and click through rates up:
- Test subject lines: make them seasonal, interesting, and appropriate for your consumer.
- Test frequency of emails: don’t burn out your readers and let them get hungry for it.
- Test send times: see if more people open on their lunch break or during their morning dumps.
Check out this article from Jungle Scout for more information on how to get that open rate up!
